Avenir, meaning the future, compliments the Raleigh and Diamondback bicycle brands with a comprehensive range of bicycle spares including over 500 different parts and accessories. The Avenir name has allowed Raleigh to expand its market potential by utilising a different name to promote its products not only to Raleigh bicycle owners, but owners of any brand of bicycle. The range includes anything from universal fit panniers or child seats through to pedals, inner tubes or even clothing.

Whether it is "The power of Orange" in the USA or "The journey begins" in the UK, the pointed A symbol marks Avenir products as good quality and value for money. This is achieved by only selecting the very best supplier partners from around the world. Our dedicated team of product managers work tirelessly to seek out companies with the same attributes as Avenir, quality and value for money.

For Avenir quality and value for money means finding the latest products with the latest technologies, packing them using good quality materials, as well as clearly presenting the features and benefits to its customers, all at a good honest price.